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Angry Gene's Pizza Case Study
Units partnered with Angry Gene's Pizza on a franchise development website and a franchise pitch deck.
About the Brand
Angry Gene's Pizza serves classic and specialty pizzas, with catering and multiple Chicagoland locations, and offers franchise opportunities.
Our Approach
Goals
Angry Gene's Pizza needed a dedicated home for the franchise opportunity and a sales story the team could tell the same way every time.
Attract Qualified Candidates
Help prospective owners decide early whether the model fits them, so the right people reach out.
Tighten the Sales Conversation
Give the development team one clear narrative to guide candidates through discovery.
Our Approach
Approach
Franchise Development Website
We built a separate franchise site for Angry Gene's Pizza that answers the questions candidates ask first - investment, support, and who succeeds as an owner.
Franchise Pitch Deck
We turned the model, the support system, and the economics into a presentation built for live discovery calls, structured so each slide sets up the next question.
Outcome
Candidates Arrive Informed
Prospects do their homework before the first call, which gives the development team better-prepared conversations from the start.
A Repeatable Pitch
Every candidate hears the same well-organized story, whoever on the team is presenting it.
Selected Work
Brands That Trust in Units
