'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_46_5'%20x1='0.0866087'%20y1='44.1704'%20x2='89.9865'%20y2='44.1704'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.4'%20stop-color='%238635F3'/%3e%3cstop%20offset='1'%20stop-color='%234E35F3'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Any Lab Test Now Case Study
Units partnered with Any Lab Test Now on franchise development marketing.
About the Brand
Any Lab Test Now gives customers direct access to clinical, DNA, and drug and alcohol testing through retail storefronts.
Our Approach
Goals
Any Lab Test Now needed a steady flow of prospective owners.
📈
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Our Approach
Approach
01
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Outcome
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
Selected Work
Brands That Trust in Units
