B Positive Case Study

B Positive partnered with Units to modernize its digital presence, refreshing the website, tightening local search, and standing up a CRM and reporting stack that turns interest into qualified conversations.

About

B Positive Case Study

B Positive Plasma is a blood plasma donation company that provides plasma to companies that create medications, vaccinations, and other therapies that treat chronic disorders and immunodeficiencies. B Positive approached Units because it was growing rapidly and needed a custom software solution to accommodate its unique scheduling and donor management needs.

Our Approach

Goals

Units was contracted to create a custom CRM tool that could help B Positive with managing donor acquisition, appointment scheduling, and donor data that would also be integrated with their plasma donation software. With the rapid opening of new locations, the goal was also to find a strategic way to help scale their social media presence, advertising strategy, website presence, and email communications to keep up with franchise expansion.

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Improve Marketing Training

Give teams the playbook. Short, practical sessions and on-page guides make it easy to work leads, schedule donors, and keep data clean across locations.

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Improve Marketing Strategy

Plan, test, scale. We map the donor journey, prioritize quick wins, and use dashboards to shift budget toward what drives booked appointments.

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Provide Marketing Oversight

One source of truth. Centralized CRM + website attribution shows performance by market, channel, and location, so leaders can coach and scale with confidence.

Our Approach

Approach

CRM Strategy & Planning

New CRM – Our team selected a scalable and customizable CRM solution that could be launched quickly and catered to their unique scheduling needs and integrations. As they grew, we revisited their CRM solution and pivoted strategies as necessary to create a more long-term solution that would help them reach their growth goals.

Website Strategy & Planning

New Website – We redesigned their website, building it on the same platform as their CRM to ensure we could capture attribution data from campaigns as well as integrate all of the phases of their sales process into one system. As the franchise continued to grow, we evolved the website strategy to improve the user experience and to account for new locations.

Website Design & Development

New Campaigns – We ran Meta Ads for B Positive with the goal of driving new and repeat donor acquisition. We have continually optimized their ad performance, leading to their ability to expand hours, add more employees, and significantly grow their plasma collection.

Email Marketing

Ongoing Optimization – We are constantly innovating and improving B Positive's marketing/operational processes and technology to acclimate to their rapid growth.

Paid Media

Create role-based dashboards with source/UTM tracking, location filters, and weekly trend views so teams can see what to scale and where to improve.

Outcome

72% Increase in Website Traffic

Since the redesign and launch of their new website, B Positive has witnessed a 72% surge in traffic, showcasing the impact of the redesign and ad campaigns on their online visibility and reach. The new website design effectively optimized their on-site SEO, leading to a higher click-through rate in search engine results.

300% Return On Ad Spend (ROAS)

Units's digital marketing efforts had a ROAS of over 300% for B Positive. This means that for every dollar that was invested in digital advertising, the return was more than three dollars, showcasing the effectiveness and profitability of the advertising campaigns.

“Their attention to detail and mastery of the digital marketing space have yielded tremendous results for our company. From building and launching a new website to implementing a CRM, Units keeps their focus on results and makes sure that there is a significant ROI on any dollar spent. The team is quick, responsive, and puts out high quality work. I would recommend Units to any business that has a presence online.”

Marty Pollack, B Positive

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