'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_46_5'%20x1='0.0866087'%20y1='44.1704'%20x2='89.9865'%20y2='44.1704'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.4'%20stop-color='%238635F3'/%3e%3cstop%20offset='1'%20stop-color='%234E35F3'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Bliss Pops Case Study
Units partnered with Bliss Pops on a franchise development website, a franchise pitch deck and franchise development marketing.
About the Brand
Bliss Pops makes and caters all-natural popsicles, with vegan and dairy options, served from mobile pushcarts at events.
Our Approach
Goals
Bliss Pops needed a dedicated home for the franchise opportunity, a sales story the team could tell the same way every time and a steady flow of prospective owners.
Attract Qualified Candidates
Help prospective owners decide early whether the model fits them, so the right people reach out.
Tighten the Sales Conversation
Give the development team one clear narrative to guide candidates through discovery.
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Our Approach
Approach
Franchise Development Website
We built a separate franchise site for Bliss Pops that answers the questions candidates ask first - investment, support, and who succeeds as an owner.
Franchise Pitch Deck
We turned the model, the support system, and the economics into a presentation built for live discovery calls, structured so each slide sets up the next question.
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Franchise Development Brand Video
Units produced a franchise development brand video for Bliss Pops, giving prospective owners a quick look at the brand and the opportunity.
Outcome
Candidates Arrive Informed
Prospects do their homework before the first call, which gives the development team better-prepared conversations from the start.
A Repeatable Pitch
Every candidate hears the same well-organized story, whoever on the team is presenting it.
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
Selected Work
Brands That Trust in Units
