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Brooker's Founding Flavors Ice Cream Case Study
Units partnered with Brooker's Founding Flavors Ice Cream on consumer growth marketing and new location onboarding and grand opening support.
About the Brand
Brooker's Founding Flavors Ice Cream serves super-premium ice cream and drinking chocolate in a themed experience rooted in American Colonial history.
Our Approach
Goals
Brooker's Founding Flavors Ice Cream needed measurable marketing that brings customers through the door and a reliable way to open new locations.
Grow Customer Demand
Run consumer campaigns that can be tracked, tested, and improved instead of guessed at.
Open Strong
Give every new owner a clear path from signed agreement to a busy opening day.
Our Approach
Approach
Consumer Growth Marketing
We managed consumer campaigns across the channels that matter for the brand, adjusting spend and messaging based on what the data showed.
Onboarding & Grand Opening
We walked new owners through launch prep and ran grand opening marketing so each location had customers lined up when the doors opened.
Outcome
Marketing That Learns
Customer marketing runs as an ongoing program with clear reporting, so each round of campaigns builds on the last.
A Launch Playbook
New locations follow a proven onboarding and opening process instead of starting from scratch each time.
Selected Work
Brands That Trust in Units
