Chubbs Case Study

Units partnered with Chubbs on a consumer website, a franchise development website and a franchise pitch deck.

About the Brand

Chubbs is an authentic Mexican fast-casual franchise with more than 60 years of brand recognition, known for its turnkey systems and diversified revenue streams.

Our Approach

Goals

Chubbs needed a website that turns local searches into customers, a dedicated home for the franchise opportunity and a sales story the team could tell the same way every time.

🎯

Win Local Customers

Make it easy for someone searching nearby to understand the brand, find a location, and take action.

🤝

Attract Qualified Candidates

Help prospective owners decide early whether the model fits them, so the right people reach out.

📑

Tighten the Sales Conversation

Give the development team one clear narrative to guide candidates through discovery.

Our Approach

Approach

Consumer Website

We designed and built the Chubbs consumer site around how customers actually shop - clear offerings, simple location pages, and a direct path to book, buy, or call.

Franchise Development Website

We built a separate franchise site for Chubbs that answers the questions candidates ask first - investment, support, and who succeeds as an owner.

Franchise Pitch Deck

We turned the model, the support system, and the economics into a presentation built for live discovery calls, structured so each slide sets up the next question.