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Church's Texas Chicken Case Study
Units partnered with Church's Texas Chicken on a franchise development website and franchise development marketing.
About the Brand
Church's Texas Chicken is a global quick-service restaurant brand serving fried chicken, tenders, sides, and its signature Honey-Butter Biscuits.
Our Approach
Goals
Church's Texas Chicken needed a dedicated home for the franchise opportunity and a steady flow of prospective owners.
Attract Qualified Candidates
Help prospective owners decide early whether the model fits them, so the right people reach out.
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Our Approach
Approach
Franchise Development Website
We built a separate franchise site for Church's Texas Chicken that answers the questions candidates ask first - investment, support, and who succeeds as an owner.
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Outcome
Candidates Arrive Informed
Prospects do their homework before the first call, which gives the development team better-prepared conversations from the start.
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
Selected Work
Brands That Trust in Units
