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Graze Craze Case Study
Units partnered with Graze Craze on franchise development marketing and new location onboarding and grand opening support.
About the Brand
Graze Craze makes fresh, hand-arranged charcuterie boards, boxes, and trays for celebrations and everyday occasions.
Our Approach
Goals
Graze Craze needed a steady flow of prospective owners and a reliable way to open new locations.
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Open Strong
Give every new owner a clear path from signed agreement to a busy opening day.
Our Approach
Approach
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Onboarding & Grand Opening
We walked new owners through launch prep and ran grand opening marketing so each location had customers lined up when the doors opened.
Outcome
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
A Launch Playbook
New locations follow a proven onboarding and opening process instead of starting from scratch each time.
Selected Work
Brands That Trust in Units
