Recess Child Care Case Study

We turned a complex scheduling challenge into a simple flow: intuitive UX, instant-book appointments, and an automated staffing/ratio tracker that keeps operations compliant while improving the parent experience.

About

Recess Child Care Case Study

Recess Child Care is a multi-location childcare provider that specializes in providing flexible childcare solutions across Philadelphia, PA. They approached Units looking for a software solution to help streamline their booking management system, create a user-friendly interface for bookings, and help optimize their sales funnel.

Our Approach

Goals

The goal was to create a website and an app for Recess that would provide a simple, user-friendly experience for its customers with the capability for instant-book appointments, seamless drop-offs, and flexible scheduling options at one of their multiple daycare centers.

🎯

Get More Customers

Make booking the easiest part of the day. High-intent pages and instant-book flows turn searchers into scheduled visits.

📊

Improve Marketing Strategy

See what drives demand. Clean tracking, clear dashboards, and iterative tests focus spend where it works.

🔍

Provide Marketing Oversight

Keep every location on brand. Centralized templates and reporting with simple, local execution.

Our Approach

Approach

Website Strategy & Planning

To meet these goals, Units designed a fully robust staffing and booking management system to ensure all bookings were being properly captured, tracked, and prioritized. We also devised an algorithm that could meticulously monitor staff-to-children ratios in each childcare center, ensuring strict compliance with legal codes and regulations. Using user experience (UX) and user interface (UI) best practices, Units designed the website to be highly responsive and user-friendly across all platforms (desktop, tablet, and mobile), thus prioritizing flexibility and easy accessibility to users at all times.

Website Design & Development

We built a responsive, ADA-minded site with clear paths to book, integrated forms, and scalable components for future locations.

UX Optimization

We streamlined the parent journey, location finder, availability, pricing, and policies surfaced before the booking step to reduce drop-off.

CRM Strategy & Planning

HubSpot setup with lifecycle stages, automated confirmations/reminders, and source-level attribution for calls and forms.

Outcome

Improved User Experience

Units prioritized UX and UI best practices when designing Recess Child Care's website, ensuring it was highly responsive and user-friendly across all platforms, especially mobile. By emphasizing flexibility and easy accessibility, the website aligned well with the brand's mission, core values, and offerings.

Improved Booking Management

Units developed a robust automated staffing and booking system, saving Recess Child Care's employees significant time and effort in tracking and prioritizing bookings and scheduling.

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