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RockSalt Pilates Case Study
Units partnered with RockSalt Pilates on a consumer website, a franchise development website, a franchise pitch deck, franchise development marketing and consumer growth marketing.
About the Brand
RockSalt Pilates offers music-driven Pilates classes that blend core work, cardio, resistance, and weights into high-energy, full-body workouts.
Our Approach
Goals
RockSalt Pilates needed a website that turns local searches into customers, a dedicated home for the franchise opportunity, a sales story the team could tell the same way every time, a steady flow of prospective owners and measurable marketing that brings customers through the door.
Win Local Customers
Make it easy for someone searching nearby to understand the brand, find a location, and take action.
Attract Qualified Candidates
Help prospective owners decide early whether the model fits them, so the right people reach out.
Tighten the Sales Conversation
Give the development team one clear narrative to guide candidates through discovery.
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Grow Customer Demand
Run consumer campaigns that can be tracked, tested, and improved instead of guessed at.
Our Approach
Approach
Consumer Website
We designed and built the RockSalt Pilates consumer site around how customers actually shop - clear offerings, simple location pages, and a direct path to book, buy, or call.
Franchise Development Website
We built a separate franchise site for RockSalt Pilates that answers the questions candidates ask first - investment, support, and who succeeds as an owner.
Franchise Pitch Deck
We turned the model, the support system, and the economics into a presentation built for live discovery calls, structured so each slide sets up the next question.
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Consumer Growth Marketing
We managed consumer campaigns across the channels that matter for the brand, adjusting spend and messaging based on what the data showed.
Outcome
One Brand, Every Location
Each location now shows up with the same polished look and message, so customers get a consistent experience no matter which one they find.
Candidates Arrive Informed
Prospects do their homework before the first call, which gives the development team better-prepared conversations from the start.
A Repeatable Pitch
Every candidate hears the same well-organized story, whoever on the team is presenting it.
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
Marketing That Learns
Customer marketing runs as an ongoing program with clear reporting, so each round of campaigns builds on the last.
Selected Work
Brands That Trust in Units
