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Social House Coffee Case Study
Units partnered with Social House Coffee on a franchise pitch deck and franchise development marketing.
About the Brand
Social House Coffee serves coffee and food in a community-focused cafe setting.
Our Approach
Goals
Social House Coffee needed a sales story the team could tell the same way every time and a steady flow of prospective owners.
Tighten the Sales Conversation
Give the development team one clear narrative to guide candidates through discovery.
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Our Approach
Approach
Franchise Pitch Deck
We turned the model, the support system, and the economics into a presentation built for live discovery calls, structured so each slide sets up the next question.
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Outcome
A Repeatable Pitch
Every candidate hears the same well-organized story, whoever on the team is presenting it.
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
Selected Work
Brands That Trust in Units
