Southern Steer Butcher Case Study

Southern Steer Butcher partnered with Units to modernize its digital storefront, adding a fast, user-friendly e-commerce experience, secure checkout, and a support cadence that keeps updates and enhancements moving.

About

Southern Steer Butcher Case Study

Southern Steer Butcher, a premium butcher franchise, needed a trusted partner who could help respond to client needs promptly, make requested website changes efficiently, provide recommendations for improvement, and contribute new ideas to enhance their business. They approached Units and enlisted our help through our website maintenance and support division.

Our Approach

Goals

Our engagement with Southern Steer Butcher had two primary goals. First, we aimed to establish clear and effective communication channels with the client, ensuring transparency in our work. Secondly, we focused on developing their e-commerce platform to enable online ordering and expand their customer reach. The goal was to enhance their online presence, support their marketing efforts, and contribute to their overall success.

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Improve Marketing Strategy

See what drives online orders. We set up clean tracking, product/category insights, and test-and-learn sprints so budgets go to what moves carts.

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Get More Customers

Make buying effortless. Clear product pages, simple modifiers, and streamlined checkout help shoppers complete orders from any device.

Our Approach

Approach

UX Optimization

Our approach involved collaborating closely with the Southern Steer Butcher team to understand their specific requirements and vision for the e-commerce platform. We designed and developed a user-friendly and visually appealing online store, implementing secure payment gateways and streamlined ordering processes. Throughout the process, we maintained open lines of communication with the client, providing regular updates and seeking their feedback to ensure their satisfaction.

Website Strategy & Planning

Audit site speed, navigation, and product taxonomy; define a conversion-first page structure; map fulfillment and notifications; align KPIs and reporting.

Website Design & Development

Build a responsive storefront with accessible components, prominent CTAs, and scalable product templates; implement secure payments and cart recovery.

3rd Party Integrations

Connect POS, inventory, and shipping; add analytics, tag management, and email/SMS for order updates and re-engagement.

Outcome

Improved User Experience

The development of the e-commerce platform has provided Southern Steer Butcher with a convenient and efficient way to serve its customers. The online ordering system has enhanced customer experience, accessibility, and market reach, establishing Southern Steer Butcher as a trusted online destination for high-quality meat products.

Increased Revenue

With the implementation of the e-commerce platform, Southern Steer Butcher has successfully processed 828 orders leading to a significant boost in revenue. The online ordering system has significantly contributed to their business growth and expanded their customer base.

“Units has been an invaluable partner in maintaining our butcher shop's website and our franchise website. They built our new butcher shop website from the ground up, and throughout the entire process, they listened to all of our needs and brought our vision to life. Their team's support has been exceptional, and we couldn't be happier with the end result. I highly recommend Units to anyone looking for a reliable and talented web development partner.”

Amy Busch, Southern Steer Butcher

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