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Twinkle Toes Nanny Agency Case Study
Units partnered with Twinkle Toes Nanny Agency on a consumer website, a franchise development website, custom agentic tools and new location onboarding and grand opening support.
About the Brand
Twinkle Toes Nanny Agency matches families with screened, CPR-certified nannies for full-time, part-time, occasional, and newborn care.
Our Approach
Goals
Twinkle Toes Nanny Agency needed a website that turns local searches into customers, a dedicated home for the franchise opportunity, tools that cut down on manual work and a reliable way to open new locations.
Win Local Customers
Make it easy for someone searching nearby to understand the brand, find a location, and take action.
Attract Qualified Candidates
Help prospective owners decide early whether the model fits them, so the right people reach out.
Work Smarter Behind the Scenes
Take repetitive tasks off the team's plate with tools built for how they really operate.
Open Strong
Give every new owner a clear path from signed agreement to a busy opening day.
Our Approach
Approach
Consumer Website
We designed and built the Twinkle Toes Nanny Agency consumer site around how customers actually shop - clear offerings, simple location pages, and a direct path to book, buy, or call.
Franchise Development Website
We built a separate franchise site for Twinkle Toes Nanny Agency that answers the questions candidates ask first - investment, support, and who succeeds as an owner.
Custom Agentic Tools
Rather than forcing an off-the-shelf product to fit, we designed and developed AI-powered tools around the team's existing workflows.
Onboarding & Grand Opening
We walked new owners through launch prep and ran grand opening marketing so each location had customers lined up when the doors opened.
Outcome
One Brand, Every Location
Each location now shows up with the same polished look and message, so customers get a consistent experience no matter which one they find.
Candidates Arrive Informed
Prospects do their homework before the first call, which gives the development team better-prepared conversations from the start.
Time Back for the Team
Routine tasks are handled by purpose-built tools, freeing people up for the work that needs a human.
A Launch Playbook
New locations follow a proven onboarding and opening process instead of starting from scratch each time.
Selected Work
Brands That Trust in Units
