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United Franchise Group Case Study
Units worked with United Franchise Group's parent organization to instill consistent infrastructure and reporting across its brands for franchise development, national, and local marketing.
About the Brand
United Franchise Group is a franchise development organization supporting a portfolio of affiliated franchise brands.
Our Approach
Goals
Our work with United Franchise Group centered on giving every brand in the portfolio the same foundation for franchise development, national, and local marketing.
Standardize Infrastructure
Give every brand in the portfolio the same marketing foundation to build from.
Unify Reporting
Measure franchise development, national, and local marketing the same way across brands.
Provide Marketing Oversight
Help the parent organization see and support each brand from one consistent view.
Our Approach
Approach
Portfolio-Wide Infrastructure
Units partnered with the parent organization to set a consistent marketing infrastructure that each brand in the portfolio can work from, instead of every brand building its own.
Consistent Reporting
We aligned reporting across the portfolio so leadership can see franchise development, national, and local marketing performance in the same way for every brand.
Outcome
Consistent Portfolio Infrastructure
Brands across the United Franchise Group portfolio work from a shared marketing infrastructure set with the parent organization.
Aligned Reporting
Franchise development, national, and local marketing reporting follows one consistent structure across the portfolio.
Selected Work
Brands That Trust in Units
