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Vast Coworking Case Study
Units partnered with Vast Coworking on a consumer website, a franchise development website, franchise development marketing, consumer growth marketing, custom agentic tools and new location onboarding and grand opening support.
About the Brand
Vast Coworking is one of the largest coworking brands in the world, operating a portfolio of flexible workspace brands and a platform that supports partners in developing and running workspaces.
Our Approach
Goals
Vast Coworking needed a website that turns local searches into customers, a dedicated home for the franchise opportunity, a steady flow of prospective owners, measurable marketing that brings customers through the door, tools that cut down on manual work and a reliable way to open new locations.
Win Local Customers
Make it easy for someone searching nearby to understand the brand, find a location, and take action.
Attract Qualified Candidates
Help prospective owners decide early whether the model fits them, so the right people reach out.
Fill the Pipeline
Reach people researching business ownership and bring them into the development process.
Grow Customer Demand
Run consumer campaigns that can be tracked, tested, and improved instead of guessed at.
Work Smarter Behind the Scenes
Take repetitive tasks off the team's plate with tools built for how they really operate.
Open Strong
Give every new owner a clear path from signed agreement to a busy opening day.
Our Approach
Approach
Consumer Website
We designed and built the Vast Coworking consumer site around how customers actually shop - clear offerings, simple location pages, and a direct path to book, buy, or call.
Franchise Development Website
We built a separate franchise site for Vast Coworking that answers the questions candidates ask first - investment, support, and who succeeds as an owner.
Franchise Lead Generation
We ran campaigns aimed at people actively exploring franchise ownership and routed every inquiry straight to the sales team for follow-up.
Consumer Growth Marketing
We managed consumer campaigns across the channels that matter for the brand, adjusting spend and messaging based on what the data showed.
Custom Agentic Tools
Rather than forcing an off-the-shelf product to fit, we designed and developed AI-powered tools around the team's existing workflows.
Onboarding & Grand Opening
We walked new owners through launch prep and ran grand opening marketing so each location had customers lined up when the doors opened.
Outcome
One Brand, Every Location
Each location now shows up with the same polished look and message, so customers get a consistent experience no matter which one they find.
Candidates Arrive Informed
Prospects do their homework before the first call, which gives the development team better-prepared conversations from the start.
Pipeline Always On
The development team no longer waits on referrals alone - new candidate inquiries keep coming in on an ongoing basis.
Marketing That Learns
Customer marketing runs as an ongoing program with clear reporting, so each round of campaigns builds on the last.
Time Back for the Team
Routine tasks are handled by purpose-built tools, freeing people up for the work that needs a human.
A Launch Playbook
New locations follow a proven onboarding and opening process instead of starting from scratch each time.
Selected Work
Brands That Trust in Units
