VetCor Case Study

We created a simple path from search to appointment: faster pages, clearer calls to action, and coordinated campaigns, supported by attribution that ties efforts to real demand.

About

VetCor Case Study

VetCor is an emergency restoration services franchise, primarily staffed by veterans, that handles water and mold damage for residential and commercial customers. VetCor partnered with our team to increase franchise ownership interest, expand brand awareness, and establish a marketing plan for their franchisees.

Our Approach

Goals

The primary goal of our engagement with VetCor was to increase interest in franchise ownership. To achieve this, we had to expand brand awareness and establish them as a franchise leader. Through these efforts, we were also able to put together a marketing plan for VetCor to implement with their franchisees.

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Sell More Franchises

Attract qualified candidates with targeted campaigns, a clear value proposition, and a streamlined path to discovery calls, plus dashboards that show which markets are heating up.

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Improve Marketing Training

Give owners practical playbooks: local SEO basics, paid templates, call scripts, and monthly reviews that turn guidance into repeatable action.

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Improve Marketing Strategy

Align the network around a simple plan, prioritized tests, budget guardrails, and location-level reporting, so spend goes where it performs.

Our Approach

Approach

Paid Media

We launched multiple campaigns targeting retirement keywords across Google and Bing. To optimize the campaigns, we created specialized landing pages that increased the conversion rate for those looking to schedule a funding consultation. Additionally, we worked with the team to strategize, plan, design, and develop a new website. Once that was completed, we implemented several SEO optimizations to increase their organic rank and began planning the HubSpot implementation. First, we implemented HubSpot for attribution tracking, then created a lead nurture sequence for marketing qualified leads. Finally, we built a custom automation to help the sales team transition smoothly from their existing CRM to HubSpot.

Search Engine Marketing

Build location pages and service hubs for water and mold restoration; optimize for emergency-intent queries; implement call tracking and UTM standards to see which keywords drive qualified actions.

Lead List Building

Identify veteran communities, trade groups, and territories for franchise development outreach. Enrich lists with role, market, and service interest to personalize follow-ups.

1-to-1 Outreach

Coordinate email, LinkedIn, and phone cadences for candidates and referral partners. Use simple scripts and CRM tasks so corporate and field reps work leads the same way.

Conversion Rate Optimization

Test page headlines, proof blocks, forms, and CTAs. Standardize best-performing elements across locations and the franchise development funnel.

Outcome

38% Increase in Web Traffic

By crafting captivating and visually appealing display ads for their Meta and Display campaigns, Units effectively captured the attention of VetCor's target audience and increased marketing-qualified traffic to their website by 38%.

83% Increase in Conversion Rate

By strategically deploying campaigns across multiple channels, continually optimizing creatives, and improving website engagement, Units succeeded in achieving both VetCor's conversion and brand awareness goals with a substantial 83% increase in conversion rate.

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