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Local Marketing
Department
Ongoing local marketing execution to drive traffic and revenue for every franchisee, after the launch period ends.
The Challenge
Corporate Can't Scale Local Marketing Alone
This is the ongoing growth-phase work, separate from Local Launch (which covers the first 90 days a location is open). Once a market is past launch, the challenge changes: keeping local SEO competitive, running monthly paid campaigns, managing reviews, and supporting franchisees who are now running a business and don't have time to learn another marketing tool.
Our Approach
Ongoing Local Marketing, Run as a Department
We run paid media at the location level against local conversion goals. We manage Google Business Profiles, listings, and reviews so search visibility doesn't drift. We administer co-op programs so reimbursements and creative approvals stop being a bottleneck. Each franchisee gets a monthly report that shows what ran, what it cost, and what it produced.
Local Marketing Solutions
Local Services
What's Included
Key Capabilities
Expected Outcomes
What You Can Expect
Every location runs against the same local marketing baseline, so corporate can compare markets fairly and franchisees know what 'good' looks like.
Franchisees stop being responsible for tasks they were never trained to do, and start spending their time on operations and customers.
Co-op approvals and reimbursements move in days, not months, because one team owns the process end to end.