Branded marketing courses and training programs that empower franchisees to make smarter decisions and grow their businesses.
The Challenge
Most franchisees are operators first and marketers second. They're eager to grow, but without structured training that's relevant to their brand, it's hard to know where to focus. The right education helps them get more from every marketing dollar and program available to them.
Our Approach
We build the curriculum on top of your real campaigns and your real numbers. Typical formats include a self-paced LMS course for new franchisee onboarding (10 to 15 modules covering Google Business Profile, paid media basics, reviews, local content, and how to read a co-op report), monthly live "office hours" webinars on a current topic, and shorter refresher courses for legacy franchisees when a tool or program changes. Sessions are taught by the same Units strategists who run your campaigns, so franchisees are learning from the people doing the work, not a generic instructor.
What's Included
Expected Outcomes
New franchisees finish onboarding already able to read their own marketing reports, log into the right tools, and ask better questions in support calls.
Legacy franchisees stop opting out of corporate programs because they finally understand what those programs do and how to participate.
Adoption rates for new tools and campaigns improve because training rolls out alongside launch, not six months later.