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Design
& Brand Systems
Brand identity, web design, and creative systems built for franchise scale - so every location, campaign, and asset feels unmistakably yours.
The Challenge
Brand Drift Is Inevitable Without a Real System
By the time a franchise system has 25 locations, the brand looks like 25 different brands. Franchisees use the wrong logo, build their own flyers in Canva, and post off-brand social content because corporate never gave them anything better. Most brand guidelines were built for a presentation deck, not for a franchisee trying to make a grand opening flyer at 9pm.
Our Approach
Design Systems Franchisees Actually Use
We design franchise brands and websites with the entire system in mind - logos that work on a truck wrap and a mobile app, templates franchisees can customize without breaking the brand, and design systems documented in real working files instead of static PDFs. The result is a brand that looks consistent at five locations and at five hundred.
Who It's For
Built for Franchise Brands at Every Stage
Emerging Franchisors (0-25 units)
Build a brand identity and design system that's franchisee-ready from day one - not something you'll have to fix at unit 50.
Growth-Stage Brands (25-100 units)
Refresh a tired brand or rebuild a fragmented design system so the next 50 locations launch consistently.
Multi-Brand Platforms (100+ units)
Coordinate design across multiple brands and verticals with shared component libraries and franchisee enablement.
What's Included
Deliverables
Brand Identity
Logo system, color palette, typography, and visual language designed for both consumer and franchise development audiences.
Brand Guidelines
Living brand book covering voice, visual standards, logo usage, photography, and franchisee-specific application rules.
Website Design
Full website design across consumer, franchise development, and franchisee portal templates - desktop and mobile.
Design System & Component Library
Reusable design components in Figma plus production-ready assets for engineering teams.
Franchisee Marketing Templates
Editable templates for flyers, social posts, ads, signage, and email - designed to flex without going off-brand.
Campaign Creative
Concept-driven creative for national campaigns, paid media, landing pages, and seasonal pushes.
Pitch & Sales Collateral
Franchise development brochures, FDD design, presentation templates, and conversion-focused sales assets.
Photo & Video Art Direction
Shot lists, mood boards, and on-site direction for consumer photography and franchisee testimonial video.
Our Process
What Working With Us Looks Like
Discover
Brand audit, competitive landscape, and stakeholder interviews to understand what the brand needs to do at scale.
Concept
Two to three creative directions with rationale - reviewed live, narrowed to one direction.
Design
Refine the chosen direction across logo, palette, typography, and key applications. Two rounds of revisions included.
System
Build the design system, guidelines, templates, and franchisee-facing assets in working files - not just PDFs.
Rollout
Launch support, franchisee training, and a 90-day check-in to refine based on real adoption.
Brand starting to drift across locations?
Book a 30-minute call to talk through where it's breaking down. We'll tell you whether you need a refresh, a new system, or just better enablement.
Let's TalkExpected Outcomes
What You Can Expect
A brand that looks consistent across every location, every channel, and every franchisee touchpoint.
Design systems franchisees can actually use - and that corporate doesn't have to police.
Faster campaign and asset turnaround because templates already exist.
Higher franchise development conversion driven by sharper, more credible creative.
Frequently Asked