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Paid Media for
Franchise Systems
Paid media built for the way franchise systems actually buy and sell - franchise development, national brand, and local franchisee campaigns each with the right account structure and budget controls.
The Challenge
One ad account can't run national and local at the same time.
Most franchise paid media programs we audit are set up to fail in one of two ways. Either everything runs out of one corporate account that pushes the same ads to every market, ignoring local variance. Or every franchisee runs their own ads with their own creative, their own audiences, and no central tracking, which means corporate has no idea what's working and franchisees waste budget on things that don't convert. Both versions look like paid media is happening. Neither version produces predictable results.
Our Approach
Paid media built for the way franchise systems actually buy and sell.
We run paid media at three levels, with the right account structure and budget controls at each one. The setup matters more than the creative. We've seen franchisees waste 60% of their ad budget on poor account structure that nobody fixed - so we fix the foundation before we worry about ad copy.
What's Included
Deliverables
Franchise development paid media
Search and paid social campaigns targeting people researching franchise ownership. Google search on opportunity keywords, Meta and LinkedIn campaigns reaching the income, age, and intent profile of qualified candidates - paired with landing pages that match search intent.
National brand paid media
National display, video, and connected TV when the system has the budget. More important once you're past 50 locations. We help national fund managers decide where the fund actually moves the needle.
Local paid media for franchisees
Templated campaigns franchisees can opt into, customized by market, run from a corporate-managed account or franchisee-managed accounts with shared creative and structure.
Account structure & tracking
Account setup, conversion tracking, and attribution. The foundation that determines whether the rest of the program works.
Co-op program management
For franchisees who self-fund local media, we manage the co-op program, matching, and reporting so the fund actually gets used.
Our Process
What Working With Us Looks Like
Account audit
We look at your current accounts, conversion tracking, attribution model, and where budget is actually going versus where it should be.
Rebuild or build new
Depending on what we find, we either rebuild your existing structure or build new accounts from scratch with the right hierarchy.
Three-layer launch
Franchise development, national brand, and local franchisee campaigns each launched with their own goals, budgets, and creative.
Monthly performance reporting
For franchise dev: cost per lead, cost per qualified candidate, cost per signed agreement. For local consumer: cost per booking, call, or visit depending on your model.
Optimize and scale
Quarterly we cut what isn't working, scale what is, and reallocate budget across territories and channels based on performance data.
Audit your current ad accounts.
We'll show you what's working and what's wasted - across franchise development, national brand, and local franchisee campaigns.
Let's TalkExpected Outcomes
What You Can Expect
National, local, and franchise development each work to a defined goal with sensible metrics at corporate and franchisee level.
Franchise development pipeline you can measure from click to signed agreement.
Local campaigns franchisees can opt into without burning budget on bad structure.
Reporting that makes sense in a Monday operations meeting - not a vanity dashboard.