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Franchise
Search Engine Marketing
Capture high-intent franchise and consumer leads with expertly managed Google Ads, Bing Ads, and paid search campaigns.
The Challenge
Losing Leads to Competitors in Search
High-intent franchise candidates and consumers are typing in your category every day. If your campaigns aren't structured around the franchise model (territory-based geo-targeting, separate franchise dev and consumer accounts, conversion tracking that distinguishes one from the other), you're paying for clicks that competitor brands convert.
Our Approach
Search Campaigns That Capture Intent
Separate accounts and budgets for franchise development and consumer search. Geo-targeting that respects open territory by location. Conversion tracking wired to the CRM so optimization runs against qualified leads and signed agreements, not just form fills. Quality Score and negatives reviewed weekly, not quarterly.
What's Included
Key Capabilities
Expected Outcomes
What You Can Expect
Search budget is split, tracked, and optimized separately for franchise dev and consumer demand, so corporate and franchisee dollars stop competing for the same auction.
Cost per qualified lead is reported alongside cost per click, because the campaigns are wired to the CRM and not just to form submissions.
Open territories get coverage on the queries candidates and consumers actually use, instead of broad-match terms that burn budget on irrelevant clicks.