Units Marketing

    HubSpot
    Implementation

    Get HubSpot set up right from the start with expert implementation, migration, and configuration purpose-built for franchise brands and multi-unit operators.

    ★★★★★
    Trusted by Leading Franchise Brands

    The Challenge

    A Bad CRM Setup Creates Years of Problems

    Most franchise brands inherit a CRM that was configured for a different business - generic pipelines, dirty contact data, broken workflows, and reports nobody trusts. The team stops logging activity, leadership stops looking at the dashboards, and the platform you're paying for becomes shelfware. Getting HubSpot right from the start is the difference between a system that compounds value and one that quietly costs you franchise sales.

    Our Approach

    HubSpot, Configured for How Franchises Actually Sell

    We implement HubSpot with franchise-specific architecture from day one - franchise development pipelines that mirror your real qualification stages, territory and brand-level segmentation that scales as you add concepts, automation that hands leads to the right person at the right time, and reporting your CDO and CMO will actually open. You get a portal that works for franchise development, local marketing, and operations on day one - not after twelve months of patches.

    Who It's For

    Built for Franchise Brands at Every Stage

    Emerging Franchisors (0-25 units)

    You're moving off spreadsheets or a generic CRM and need a system that won't have to be ripped out at 50 units.

    Growth-Stage Brands (25-150 units)

    Your sales team has outgrown the original setup and needs proper pipelines, automation, and dashboards to scale franchise sales predictably.

    Multi-Brand Platforms (150+ units)

    You need a portal architecture that supports multiple brands, territories, and franchisee-facing workflows without becoming a maintenance nightmare.

    What's Included

    Deliverables

    Portal Architecture & Setup

    Hub configuration, user roles, teams, and permissions modeled around your actual org chart and franchise sales process.

    Data Migration & Cleanup

    Lead, contact, company, and deal data moved from your prior system, deduplicated, normalized, and mapped to clean properties.

    Franchise Development Pipeline

    Stage definitions, exit criteria, deal properties, and probability weighting that match how franchise sales actually happen.

    Custom Properties & Objects

    Territory, brand, FDD status, discovery day attendance, candidate scoring - the fields you need to report on, not just contact and company.

    Workflows & Automation

    Lead routing, candidate nurture sequences, internal task creation, and SLA alerts so nothing falls through the cracks.

    Dashboards & Reporting

    Executive, sales, and marketing dashboards that surface the metrics that drive decisions - not vanity charts.

    Integrations

    Calendly, FranConnect, FranchiseSoft, DocuSign, call tracking, ad platforms, and your website forms wired in cleanly.

    Team Onboarding & SOPs

    Role-based training and written documentation so adoption sticks after we hand off.

    Our Process

    What Working With Us Looks Like

    STEP 01

    Discover

    Audit your current stack, sales process, and reporting needs. Map the gap between today and the system you actually want.

    STEP 02

    Architect

    Design the portal structure, data model, pipeline stages, and integration map before touching the platform.

    STEP 03

    Build

    Configure HubSpot, migrate and clean data, build workflows, and connect integrations in a staging environment.

    STEP 04

    Launch

    Train the team in role-based sessions, cut over from the old system, and run a 2-week hypercare period.

    STEP 05

    Optimize

    Review adoption, dashboard accuracy, and pipeline health at 30, 60, and 90 days. Tune what's not working.

    Thinking about a HubSpot implementation or rebuild?

    We'll walk through your current setup, your sales process, and what a clean implementation would look like - in 30 minutes, no slides.

    Let's Talk

    Expected Outcomes

    What You Can Expect

    01

    HubSpot configured for franchise-specific sales workflows from day one.

    02

    Clean, deduplicated data your team and leadership both trust.

    03

    Sales reps and marketers trained, confident, and actually logging activity.

    04

    Dashboards leadership opens every Monday because the numbers are real.

    Frequently Asked

    Questions Franchisors Ask Us

    Let's Talk About
    Growing Your Franchise

    Book a free strategy call - we'll learn about your brand, understand your goals, and share clear next steps.