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Website Strategy
& Planning
Build your franchise website on a strategic foundation - sitemaps, wireframes, conversion architecture, and franchisee-facing UX planned before a pixel is designed.
The Challenge
Most Franchise Websites Are Built Backwards
Brands jump into design and development before anyone has agreed on what the site is supposed to do, who it's for, or how the consumer side and franchise development side coexist. The result is rework, scope creep, ballooning budgets, and a launched site that satisfies no one - franchisees, candidates, customers, or the franchisor team that has to maintain it. Worse, the site usually has to be rebuilt within 24 months because the foundation can't carry growth.
Our Approach
Strategy First, Then Design, Then Code
We run a structured planning phase before any visual or development work begins - stakeholder interviews, competitive teardowns, user journey mapping, conversion architecture, sitemap, and wireframes for every key template. The output is a documented strategy your team, your designers, and your developers can build against without guesswork. Sites built on this foundation launch faster, cost less to maintain, and convert better from day one.
Who It's For
Built for Franchise Brands at Every Stage
Emerging Franchisors (0-25 units)
Get the foundation right the first time - one site that handles consumer demand, franchise dev leads, and franchisee resources without rebuilding next year.
Growth-Stage Brands (25-100 units)
Replatform off WordPress sprawl with a clear sitemap, content model, and conversion plan that scales as you add territories and verticals.
Multi-Brand Platforms (100+ units)
Coordinate strategy across multiple brand sites, microsites, and franchisee portals with a shared planning framework.
What's Included
Deliverables
Stakeholder Discovery
Working sessions with leadership, marketing, franchise dev, and operations to align on goals, audiences, and success metrics.
Competitive Audit
Teardown of 5-8 direct and aspirational franchise competitor sites - what's working, what's missing, where we can win.
User Journey Mapping
Documented journeys for consumers, franchise candidates, existing franchisees, and corporate users - with conversion goals at each stage.
Sitemap & Information Architecture
Full site structure, URL strategy, and navigation model designed for SEO, scale, and franchisee-specific paths.
Wireframes
Low-fidelity wireframes for every key template - homepage, service, location, FDD/franchise, blog, and conversion pages.
Content Model & Strategy
Page-level content briefs, voice guidelines, and a content production plan that aligns with SEO and conversion goals.
Conversion Architecture
Form strategy, CTA hierarchy, lead routing, and tracking plan documented before development starts.
Technical Requirements & Roadmap
Platform recommendation, integration list, hosting plan, and a phased build roadmap with budget and timeline.
Our Process
What Working With Us Looks Like
Discover
Interviews with stakeholders across marketing, franchise dev, and operations to surface goals, constraints, and historical pain.
Research
Competitive audit, analytics review of the existing site, keyword research, and franchisee/candidate user research.
Architect
Sitemap, user journeys, content model, and conversion architecture - reviewed and signed off before wireframing.
Wireframe
Low-fidelity wireframes for every key template, walked through with stakeholders and refined in 1-2 rounds.
Handoff
Documented strategy, wireframes, technical spec, and roadmap - ready for design and development to execute against.
Thinking about a website redesign?
Start with a 30-minute conversation about what's actually broken. We'll tell you whether you need a new site or just a better plan for the one you have.
Let's TalkExpected Outcomes
What You Can Expect
A documented website strategy your whole team aligns around before anyone designs a pixel.
Reduced rework, scope creep, and surprise costs during design and development.
A sitemap and content model that scale with new locations, brands, and verticals.
Conversion architecture proven on paper before it's built in code.
Frequently Asked