Units Marketing

    National Marketing
    Fund Strategy

    Strategic planning for how your national marketing fund should be allocated to maximize brand growth.

    ★★★★★
    Trusted by Leading Franchise Brands

    The Challenge

    Spending Without a Strategy Is Wasting the Fund

    When a national fund gets spread across too many channels without a clear strategy, it's hard to see strong results anywhere. A focused approach helps every dollar work harder and gives franchisees confidence in how the fund is being used.

    Our Approach

    A Data-Driven Allocation Strategy

    We develop a comprehensive fund strategy based on brand goals, market data, and franchisee needs - defining the right channel mix, budget allocation, campaign calendar, and measurement framework to maximize the impact of every dollar.

    What's Included

    Key Capabilities

    Market & competitive analysis
    Channel mix optimization
    Budget allocation framework
    Campaign calendar planning
    Regional vs. national balance
    Creative strategy development
    Measurement & KPI framework
    Franchisee input integration
    Quarterly strategy reviews

    Expected Outcomes

    What You Can Expect

    01

    A clear, data-driven strategy for how the national fund should be spent.

    02

    Optimized channel mix that maximizes reach and conversion.

    03

    Franchisee alignment on national marketing priorities.

    04

    Measurable improvement in national campaign performance.

    Let's Talk About
    Growing Your Franchise

    Book a free strategy call - we'll learn about your brand, understand your goals, and share clear next steps.