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Real People. Real Values.
Real Results.
We're a team of marketers, strategists, creatives, and operators - brought together by a shared belief in doing great work and being great to work with.
Built for franchise brands, by people who lived the problems.
While working with a range of franchise brands through our broader marketing work, we kept encountering the same core challenges: inconsistent marketing across locations, franchisees left to figure it out on their own, and national strategies that failed to create local impact.
So we built a better way.
Units was created to focus exclusively on the unique needs of franchise brands. It brings together everything we've learned about growing successful franchises - systematized, specialized, and delivered by a team that understands how to balance national brand strategy with local market execution.
Today, Units supports emerging and established franchisors with smart, scalable marketing systems that empower franchisees, protect brand integrity, and drive real growth - market by market.
What you get from working with us
Every agency talks about values. We've found it's more useful to talk about what working with us actually looks like, since that's what franchisors are really asking when they say "tell me about your team." Six things to expect:
We tell you what we actually think.
If something in your strategy isn't working, we say so. If a campaign isn't worth running, we say so. If you're paying for software you don't need, we say so. We've learned franchise leadership prefers the harder conversation over the polite one, and we've built the team around that.
We work in your tools, not just ours.
We meet your team in HubSpot, Slack, Asana, FranConnect, Google Workspace, or whatever else runs your operation. The goal is to integrate, not to add another login your team has to manage.
We do the franchise homework before we recommend anything.
Strategy that ignores your FDD, your franchisee economics, or your discovery day process isn't strategy. We read the documents and ask the questions before we suggest changes.
We document everything.
Every project ends with documentation your team can reuse, retrain on, or hand off if anything changes. Strategy docs, SOPs, handoff files, account access, and post-mortems. The work doesn't disappear when the engagement ends.
We tell you when we're not the right fit.
Some projects need a specialist agency. Some need an in-house hire. Some need a different size of partner. When we're not the right fit, we say so and try to point you somewhere useful.
We treat franchisees as partners, not stakeholders.
Most franchise marketing decisions affect 10, 50, or 200 small business owners who paid for the right to use the brand. We design programs and communications with them in mind, because the system only works when they're set up to win.
The People Guiding the Way
We're proud to be led by a team of thoughtful, experienced leaders who care deeply about the people they serve and the work they produce.
Jon Vogel, MBA
PartnerJon J. Vogel is Co-Founder and Principal of Units, which has earned national recognition under his leadership, including honors from AdWeek, Entrepreneur Magazine, the Philadelphia Business Journal, and the Inc. 5000 list. A Rowan University adjunct professor and proud alumnus, Jon also served as Alumni Board President and co-founded the Vogel & Woods Merit Scholarship for first-generation business students.
Garrett Gillin, MBA
PartnerGarrett Gillin is Co-Founder and Principal of Units, where he leads production and creative execution that drive measurable growth. Under his leadership, the agency has earned national recognition from Adweek, Entrepreneur, the Philadelphia Business Journal, and the Inc. 5000. Outside of work, Garrett enjoys chess, travel, and family time, and is the author of Two Castles, a children's book inspired by chess.
Mark Siracusa
Operations DirectorAs Operations Director, Mark Siracusa oversees agency-wide operations, driving efficiency, growth, and collaboration across departments. He focuses on optimizing internal processes, mentoring team members, and fostering a culture of transparency and continuous improvement. Mark also leads hiring, team development, and training while driving innovations like the company's proprietary client portal software. His people-first approach and commitment to scalable systems fuel the agency's growth and success.
Jeff Thies
Director of ProductionJeffrey Thies is Director of Production at Units, where he leads complex website and digital experience builds from planning through launch. With a foundation in design and front-end development, he partners with cross-functional teams to translate business goals into scalable, user-friendly solutions. Jeff's work spans UX, SEO, analytics, and marketing automation to drive measurable performance. He also mentors teammates and champions process, tooling, and quality standards across projects.
Mikayla Yoshida
Performance Marketing DirectorMikayla Yoshida is a marketing and client success professional who excels at keeping complex projects organized and on track. She collaborates with cross-functional teams to turn business goals into clear, actionable plans. Skilled in CRM management, automation, content production, and analytics, Mikayla brings structure, momentum, and a calm, solutions-focused approach that drives measurable results and lasting client success.