Number of Units: 100+
FranNet Case Study
FranNet is a franchise consulting firm that helps individuals find the right franchise opportunities based on their interests, skills, and…
If you want to expand your franchise, a strong foundation and marketing plan is key. By working as an extension of your team and in collaboration with your sales department, we are committed to helping you scale your franchise, while ensuring a return on investment.
We don’t believe in cookie cutter solutions. Every brand is unique and so is our approach to growing your franchise.
We believe in quality over quantity. We identify the most effective marketing channels and tactics to attract and convert your ideal candidates.
A sales-marketing alignment is crucial for scaling your franchise. We’ll help design a seamless experience that guides candidates through your process - from click to close.
Today’s most successful franchises don’t try to sell to buyers. They educate them. This provides the scaffolding to help prompt their decision to buy in. We’ll tell your brand’s story to the world, showcase the value of your offering, and clearly explain how buyers will benefit. We take an integrated multi-channel approach to ensure brand consistency across all platforms, allowing you to reach prospects where they already are.
Quality attracts quality. Your ideal candidates are looking for a strong brand with values and an offering they can resonate with. We aim to educate and establish trust with potential candidates through consistent and targeted messaging that adds value and encourages engagement. We will regularly measure and analyze your lead generation efforts to identify areas for improvement and optimize your strategy over time.
Sales and marketing teams go hand-in-hand. Effective communication between the two departments is key to ensuring the wants and needs of potential candidates are met along every step of the sales funnel. We will ensure both departments are fully aligned on goals and progress through tailored training materials and a shared, robust CRM.
Units was integral in helping our company redefine our brand strategy and mentored us through the process of lead nurturing. They worked hand in hand with our internal marketing team to maximize ad dollars and secure the best ROI. Their team really challenged us to be forward, big-picture thinkers and helped us keep our strategy relevant and meaningful. There were definitely some times when I thought that they knew our niche industry and targets even better than we did! Units truly goes above and beyond for their clients. They're responsive, innovative, professional - yet fun - and always exceed expectations!
Their attention to detail and mastery of the digital marketing space have yielded tremendous results for our company. From building and launching a new website to implementing a CRM, Units keeps their focus on results and makes sure that there is a significant ROI on any dollar spent. The team is quick, responsive, and puts out high quality work. I would recommend Units to any business that has a presence online.
Not only has Units helped with big projects like designing and launching a brand new website, they have also been there for the little everyday marketing questions in between. They are extremely well versed and knowledgeable in all things digital marketing and are always willing to help educate me every step of the way. The team is responsive, proactive, results driven, and ahead of the game. Units is a true pleasure to work with!
