Restoration Services
10
VetCor is an emergency restoration services franchise, primarily staffed by veterans, that handles water and mold damage for residential and commercial customers. VetCor partnered with our team to increase franchise ownership interest, expand brand awareness, and establish a marketing plan for their franchisees.
The primary goal of our engagement with VetCor was to increase interest in franchise ownership. To achieve this, we had to expand brand awareness and establish them as a franchise leader. Through these efforts, we were also able to put together a marketing plan for VetCor to implement with their franchisees.
We launched multiple campaigns across various channels (Google Search, Bing Search, Meta, LinkedIn, LinkedIn Outreach, and Email Outreach). Our goal was not only to drive conversions but to increase brand awareness. Throughout the course of the campaigns, we also continually optimized the creatives and the website to increase engagement.
By crafting captivating and visually appealing display ads for their Meta and Display campaigns, Units effectively captured the attention of VetCor’s target audience and increased marketing-qualified traffic to their website by 38%.
By strategically deploying campaigns across multiple channels, continually optimizing creatives, and improving website engagement, Units succeeded in achieving both VetCor’s conversion and brand awareness goals with a substantial 83% increase in conversion rate.
