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Local Franchise Marketing That
Supports Every Location
Local marketing is where franchise systems break down. Corporate runs national campaigns, franchisees figure it out on their own, and the gap in between is where most growth gets lost. We work in that gap.
The Challenge
Most franchisees aren't marketers, and most corporate teams can't run 50 markets.
Franchise systems hit a wall around the time they cross 25-50 units. The marketing approach that worked when corporate could touch every location stops scaling. Some franchisees figure out their own local marketing and run with it. Others wait for corporate to send them something. Most fall in between, doing some marketing, mostly inconsistently, mostly without measurement. The result is wide variance in performance from location to location, and corporate can't tell whether it's a marketing problem, an operations problem, or a market fit problem.
Our Approach
A local marketing system that works whether the franchisee runs it or we do.
We build local marketing programs that scale across franchise systems by giving every location three things: a clear set of marketing tactics that work in their market, a way to execute them (themselves or through us), and measurement that ties what they're doing to actual outcomes like leads, calls, or bookings.
What we work on
Five programs that move every location
Each one runs as a standalone or as part of a connected local marketing system.
Local SEO & Google Business Profile
The single highest-impact channel for most consumer franchise locations. We set up profiles correctly, manage reviews, post weekly, fix wrong or duplicated listings, and train franchisees on what to do when corporate isn't watching.
Local Paid Media
Templated Google Ads and Meta Ads campaigns franchisees can opt into. Customized by market, with shared creative and structure so corporate maintains brand consistency and campaigns are actually built to perform.
Reviews & Reputation
Workflows for generating reviews after a booking or service, monitoring across Google, Yelp, Facebook, and industry-specific platforms, and responding fast when something needs attention.
Local Content & Social
Location-specific social content that actually feels local, not corporate posts pushed through a franchisee's account. Localized landing pages and location-specific email programs when there's an opt-in audience.
Co-op Fund Management
For systems with formal co-op programs, we manage the matching, the receipts, and the reporting so franchisees actually use the fund and corporate has visibility into what it's funding.
How we work
Tier the locations, prioritize the work, fund the right way.
Local marketing engagements start with a market-by-market audit. We look at how each location is currently showing up in search, how its reviews compare to competitors, what paid media is running, and where the easy wins are.
We tier locations by opportunity - most franchise systems have a few stars, a long middle, and a few stragglers - and prioritize the work accordingly.
For most clients we run an opt-in model where corporate funds a baseline and franchisees can step up to higher tiers. Some systems prefer corporate-funded only. We can work either way.
Want to see how your locations are performing in local search?
Request a market scan. We'll show you which locations are winning, which are coasting, and which need attention.
Request a Market ScanExpected Outcomes
What you can expect
Every location has a local marketing baseline - not a guess about what they should be doing.
The system has measurement to compare locations against each other in a meaningful way.
Corporate has a clear view of which markets are winning, which are coasting, and which need attention.
Franchisees stop wasting budget on bad structure and start running campaigns that perform.
Brands That Trust in Units
Case Studies
Franchise Results, On Repeat
See how we've helped franchise brands grow smarter, convert faster, and scale with confidence.
Recess Child Care Case Study
We turned a complex scheduling challenge into a simple flow: intuitive UX, instant-book appointments, and an automated staffing/ratio tracker that keeps operations compliant while improving the parent experience.
Brightside Academy Case Study
We modernized Brightside Academy's marketing stack, implementing HubSpot, adding end-to-end tracking, and launching focused campaigns, so every location can see what's working and act faster.
Southern Steer Butcher Case Study
Southern Steer Butcher partnered with Units to modernize its digital storefront, adding a fast, user-friendly e-commerce experience, secure checkout, and a support cadence that keeps updates and enhancements moving.
Office Evolution Case Study
Office Evolution partnered with Units to modernize a multi-location growth engine, mobile-first website, clearer CTAs, HubSpot cleanup, and location-level reporting, so franchisees can market confidently while corporate keeps full visibility.
B Positive Case Study
B Positive partnered with Units to modernize its digital presence, refreshing the website, tightening local search, and standing up a CRM and reporting stack that turns interest into qualified conversations.
VetCor Case Study
We created a simple path from search to appointment: faster pages, clearer calls to action, and coordinated campaigns, supported by attribution that ties efforts to real demand.
Benetrends Financial Case Study
Benetrends partnered with Units to elevate its digital funnel, refreshing the site, implementing HubSpot, and launching intent-driven campaigns that guide prospects from research to funding conversations.
FranNet Case Study
FranNet teamed with Units to unify national and regional marketing, revamping the website, cleaning up lead routing, and activating campaigns that connect qualified candidates with the right advisors.