Our Story
While working with a range of franchise brands through our broader marketing work, we kept encountering the same core challenges: inconsistent marketing across locations, franchisees left to figure it out on their own, and national strategies that failed to create local impact.
So we built a better way.
Units was created to focus exclusively on the unique needs of franchise brands. It brings together everything we’ve learned about growing successful franchises—systematized, specialized, and delivered by a team that understands how to balance national brand strategy with local market execution.
Today, Units supports emerging and established franchisors with smart, scalable marketing systems that empower franchisees, protect brand integrity, and drive real growth—market by market.
Our Values
The Three E’s and Three O’s
Our values aren’t just words—they’re the foundation of how we operate, collaborate, and deliver
results. Known as the Three E’s and Three O’s, these six principles define our culture, inform our
decisions, and guide the way we serve our clients and support each other.
Education
Why This Matters:
Knowledge creates clarity. The more we learn and share, the more value we deliver—to our clients, their teams, and their growth.
Expectations
Why This Matters:
Misaligned expectations lead to missed opportunities. Clear expectations build trust and accountability.
Excellence
We strive for excellence in every deliverable. From strategy to execution, our standard is not “good enough” — it’s “how do we exceed?”
Why This Matters:
Excellence differentiates us in a competitive market and leads to long-term client relationships.
Ownership
We take full accountability for our work. We treat each campaign, report, and recommendation as if the success of the business depends on it — because it does.
Why This Matters:
Clients hire us to own outcomes. We earn their trust by delivering with integrity and care.
Organization
Why This Matters:
Disorganization breeds mistakes. Our clients count on us to be the steady hand in the chaos.
Optimization
We are never done improving. Whether it’s refining a strategy, updating a process, or testing a new idea, we are committed to constant optimization in pursuit of better results.
Why This Matters:
In a fast-moving world, standing still is falling behind. We iterate, evolve, and always ask, “What’s next?”
Leadership
The People Guiding the Way
We’re proud to be led by a team of thoughtful, experienced leaders who care deeply
about the people they serve and the work they produce.
Jon Vogel, MBA
Partner
Jon J. Vogel is Co-Founder and Principal of Units, which has earned national recognition under his leadership, including honors from AdWeek, Entrepreneur Magazine, the Philadelphia Business Journal, and the Inc. 5000 list. A Rowan University adjunct professor and proud alumnus, Jon also served as Alumni Board President and co-founded the Vogel & Woods Merit Scholarship for first-generation business students.
Garrett Gillin, MBA
Partner
Garrett Gillin is Co-Founder and Principal of Units, where he leads production and creative execution that drive measurable growth. Under his leadership, the agency has earned national recognition from Adweek, Entrepreneur, the Philadelphia Business Journal, and the Inc. 5000. Outside of work, Garrett enjoys chess, travel, and family time, and is the author of Two Castles, a children’s book inspired by chess.
Mark Siracusa
Operations Director
As Operations Director, Mark Siracusa oversees agency-wide operations, driving efficiency, growth, and collaboration across departments. He focuses on optimizing internal processes, mentoring team members, and fostering a culture of transparency and continuous improvement. Mark also leads hiring, team development, and training while driving innovations like the company’s proprietary client portal software. His people-first approach and commitment to scalable systems fuel the agency’s growth and success.
Jeff Thies
Director of Production
Jeffrey Thies is Director of Production at Units, where he leads complex website and digital experience builds from planning through launch. With a foundation in design and front-end development, he partners with cross-functional teams to translate business goals into scalable, user-friendly solutions. Jeff’s work spans UX, SEO, analytics, and marketing automation to drive measurable performance. He also mentors teammates and champions process, tooling, and quality standards across projects.
Mikayla Yoshida
Performance Marketing Director
Mikayla Yoshida is a marketing and client success professional who excels at keeping complex projects organized and on track. She collaborates with cross-functional teams to turn business goals into clear, actionable plans. Skilled in CRM management, automation, content production, and analytics, Mikayla brings structure, momentum, and a calm, solutions-focused approach that drives measurable results and lasting client success.
What Guides Us
Driven by Purpose. Built on Trust.
At Units, we blend high performance with radical collaboration. We’re transparent, human, and driven by your results — not just KPIs.
We Ask Before We Act
The best strategy starts with listening — to your goals, your challenges, and your voice.
We Build What Matters
Our work is measured by business outcomes, not just pretty pixels or clever copy.
We Move With You
We’re fast, flexible, and treat your timeline like our own.
Behind the Wins: Real People, Real Results
Our work isn’t automated or outsourced. Every win we deliver is backed by a strategist, a
designer, a copywriter, or a developer on our team. Here’s what that looks like in action.
%
Increase in Booked Tours
Credited to our consumer coworking lead gen campaigns
%
Increase in Application Rate for Those Looking to Open a Coworking Franchise
Generated through custom local SEO strategy + paid media
%
Reduction in Cost Per Lead pertaining to Franchise Development
Derived from paid and organic channels
%
Reduction in Cost Per Discovery Day
Achieved through lead gen campaigins
Let’s Build Smarter, Scalable
Franchise Growth
Book a free strategy call—no fluff, just clear next steps to unlock your brand’s potential.