B Positive Case Study
B Positive partnered with Units to modernize its digital presence—refreshing the website, tightening local search, and standing up a CRM and reporting stack that turns interest into qualified conversations.
B Positive Case Study
B Positive Plasma is a blood plasma donation company that provides plasma to companies that create medications, vaccinations, and other therapies that treat chronic disorders and immunodeficiencies. B Positive approached Units because it was growing rapidly and needed a custom software solution to accommodate its unique scheduling and donor management needs.
Goals
Units was contracted to create a custom CRM tool that could help B Positive with managing donor acquisition, appointment scheduling, and donor data that would also be integrated with their plasma donation software. With the rapid opening of new locations, the goal was also to find a strategic way to help scale their social media presence, advertising strategy, website presence, and email communications to keep up with franchise expansion.
Improve Marketing Training
Give teams the playbook. Short, practical sessions and on-page guides make it easy to work leads, schedule donors, and keep data clean across locations.
Improve Marketing Strategy
Plan, test, scale. We map the donor journey, prioritize quick wins, and use dashboards to shift budget toward what drives booked appointments.
Provide Marketing Oversight
One source of truth. Centralized CRM + website attribution shows performance by market, channel, and location—so leaders can coach and scale with confidence.
CRM Strategy & Planning
Website Strategy & Planning
Website Design & Development
Email Marketing
Paid Media
Our Process
Approach
The Outcome
Outcome
72% Increase in Website Traffic
Since the redesign and launch of their new website, B Positive has witnessed a 72% surge in traffic, showcasing the impact of the redesign and ad campaigns on their online visibility and reach. The new website design effectively optimized their on-site SEO, leading to a higher click-through rate in search engine results.
300% Return On Ad Spend (ROAS)
Units’s digital marketing efforts had a ROAS of over 300% for B Positive. This means that for every dollar that was invested in digital advertising, the return was more than three dollars, showcasing the effectiveness and profitability of the advertising campaigns.
Units has yielded tremendous results — they built it with us.
Their attention to detail and mastery of the digital marketing space have yielded tremendous results for our company. From building and launching a new website to implementing a CRM, Units keeps their focus on results and makes sure that there is a significant ROI on any dollar spent. The team is quick, responsive, and puts out high quality work. I would recommend Units to any business that has a presence online.
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Units has yielded tremendous results
Their attention to detail and mastery of the digital marketing space have yielded tremendous results for our company. From building and launching a new website to implementing a CRM, Units keeps their focus on results and makes sure that there is a significant ROI on any dollar spent. The team is quick, responsive, and puts out high quality work. I would recommend Units to any business that has a presence online.
Marty Pollack, B Positive