Office Evolution Case Study
Office Evolution is a leading franchise in the coworking and office space industry, offering private offices, open offices, meeting rooms, and virtual office solutions. Units has worked with Office Evolution since 2021, across all growth marketing needs including website design and development, conversion rate optimization, HubSpot optimization and support, lead generation, content marketing, and more.
Goals
Office Evolution was seeking a partner to support its franchisees with growth marketing. The goal was to provide the franchisees with the tools and resources they needed to effectively market their shared office spaces to potential clients and grow their businesses. In order to achieve this goal, Office Evolution recognized the need to improve its digital marketing assets, including its website, CRM, and support, along with modifying the way it managed individual location lead generation and utilization of the national advertising fund.
Improve Marketing Training
Monthly, practical sessions for franchisees and staff. We review wins, fix bottlenecks, and share repeatable plays the whole network can use.
Improve Marketing Strategy
A clear plan for national and local demand: prioritized tests, channel mix by market, and dashboards that show what to scale next.
Get More Customers
Conversion-first pages for 80+ locations, simplified CTAs, and search/social programs that turn interest into tours and memberships.
Provide Marketing Oversight
Clean CRM data, standardized reporting, and brand-consistent social and listings—so every location stays on message and on track.
Social Media Management
To meet these goals, Units focused its approach on building a new and improved website, increasing organic social media presence, implementing monthly training calls, and optimizing their CRM, analytics and reporting.
CRM Strategy & Planning
Customer Growth & Retention
Website Strategy & Planning
Website Design & Development
Conversion Rate Optimization
Our Process
Approach
Outcome
140% Increase in Leads
As a result of implementing Units’s strategic marketing initiatives outlined above, Office Evolution achieved a remarkable 140% surge in leads from May 2022 to May 2023.
Nearly Doubled Positive Reviews
Over the past year, Office Evolution received over 10X the yearly average of new reviews with an average rating of 4.9 stars.
They work with us as if it were their own business — they built it with us.
We love the team at Units! As a business owner that has also had a career in Sales, working with a full-service marketing team that stays ahead of our efforts is one of the greatest blessings one could ask for. They efficiently manage all of our digital presence, tying our website content to our keywords and ad fund placements. They manage outreach initiatives and CRM cataloging and still take the time to have one-on-one engagements to keep us informed of our success rates and where our efforts could be tweaked for better results. I would highly recommend Units for your company’s marketing needs. They work with us as if it were their own business.
Brands That Trust in Units
Salons by JC
OE
Southern Steer
IO
church chicken
Exit Factor
Iron Tribe
SMB
Transworld
UFG
VAST
VTX
Accurate Franchising
Black Optix Tint
Units has yielded tremendous results
Their attention to detail and mastery of the digital marketing space have yielded tremendous results for our company. From building and launching a new website to implementing a CRM, Units keeps their focus on results and makes sure that there is a significant ROI on any dollar spent. The team is quick, responsive, and puts out high quality work. I would recommend Units to any business that has a presence online.
Marty Pollack, B Positive