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Office Evolution Case Study
Office Evolution partnered with Units to modernize a multi-location growth engine, mobile-first website, clearer CTAs, HubSpot cleanup, and location-level reporting, so franchisees can market confidently while corporate keeps full visibility.
About
Office Evolution Case Study
Office Evolution is a leading franchise in the coworking and office space industry, offering private offices, open offices, meeting rooms, and virtual office solutions. Units has worked with Office Evolution since 2021, across all growth marketing needs including website design and development, conversion rate optimization, HubSpot optimization and support, lead generation, content marketing, and more.
Our Approach
Goals
Office Evolution was seeking a partner to support its franchisees with growth marketing. The goal was to provide the franchisees with the tools and resources they needed to effectively market their shared office spaces to potential clients and grow their businesses. In order to achieve this goal, Office Evolution recognized the need to improve its digital marketing assets, including its website, CRM, and support, along with modifying the way it managed individual location lead generation and utilization of the national advertising fund.
Improve Marketing Training
Monthly, practical sessions for franchisees and staff. We review wins, fix bottlenecks, and share repeatable plays the whole network can use.
Improve Marketing Strategy
A clear plan for national and local demand: prioritized tests, channel mix by market, and dashboards that show what to scale next.
Get More Customers
Conversion-first pages for 80+ locations, simplified CTAs, and search/social programs that turn interest into tours and memberships.
Provide Marketing Oversight
Clean CRM data, standardized reporting, and brand-consistent social and listings, so every location stays on message and on track.
Our Approach
Approach
Social Media Management
To meet these goals, Units focused its approach on building a new and improved website, increasing organic social media presence, implementing monthly training calls, and optimizing their CRM, analytics and reporting.
CRM Strategy & Planning
Cleaned data, streamlined pipelines, and built corporate + location dashboards. Implemented routing and stages so inquiries are worked the same way everywhere.
Customer Growth & Retention
Defined lifecycle touchpoints (tour request, follow-up, renewal). Added playbooks and light automation to keep prospects and members engaged.
Website Strategy & Planning
Reorganized the site for mobile users; mapped location-page content and CTAs; aligned KPIs to leads and booked tours per market.
Website Design & Development
Built responsive templates for 80+ location pages with clearer information flow and simplified CTAs to improve conversion.
Conversion Rate Optimization
Ongoing tests on forms, CTAs, and page structure; monthly reviews feed back into training and creative updates.
Outcome
140% Increase in Leads
As a result of implementing Units's strategic marketing initiatives outlined above, Office Evolution achieved a remarkable 140% surge in leads from May 2022 to May 2023.
Nearly Doubled Positive Reviews
Over the past year, Office Evolution received over 10X the yearly average of new reviews with an average rating of 4.9 stars.
“We love the team at Units! As a business owner that has also had a career in Sales, working with a full-service marketing team that stays ahead of our efforts is one of the greatest blessings one could ask for. They efficiently manage all of our digital presence, tying our website content to our keywords and ad fund placements. They manage outreach initiatives and CRM cataloging and still take the time to have one-on-one engagements to keep us informed of our success rates and where our efforts could be tweaked for better results. I would highly recommend Units for your company's marketing needs. They work with us as if it were their own business.”
Lee and Suzy Linton, Office Evolution
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